Project Pitch!

As mentioned in my project pitch video attached, for my research project and Digital Artefact, I will be exploring the media niche of ‘Healthy Recipe Tok’. I have previously created a DA surrounding cooking and content creation, so I am exploring this passion again, focusing on a different niche within this topic.

I want to address the question of whether particular methods of content creation within this niche attract different audiences or increase interaction in comparison to other ways of documenting healthy recipes on the TikTok platform. Being in the Gen Z generation myself, I know that my audience is attracted to short, lively and entertaining TikTok videos that are attention grabbing and straight to the point. With this in mind, my research project and DA will explore this question in depth, incorporating various ethnographic skills, such as flexibility, exploring and perspective along the way.

The auto-ethnographic 6-step process will assist me throughout completing this DA, as well as the incorporation of reflexivity throughout the project.

A creator on TikTok who I believe is a great example of creating engaging cooking content for a younger audience is faithsfresh.

@faithsfresh

i could eat these everyday #easyrecipes

♬ original sound – Sam Smith

One of @faithsfresh TikToks

I will be exploring creators like her on TikTok throughout this project, and examining whether these creators who I have a personal bias towards are really the best example of ‘Healthy Recipe Tok’ creators on the TikTok platform.

I am very excited to see where this project and DA takes me, I hope to learn a lot and continue to find a passion for cooking and content creation.

Link to my project pitch video:

References:

Airoldi, M 2018, ‘Ethnography and the digital fields of social media’, International Journal of Social Research Methodology, vol. 21, no. 6, pp. 661-673.

Coleman, E.G 2010, ‘Ethnographic approaches to digital media’, Annual review of anthropology, vol. 39, pp. 487-505.

O’Byrne, P 2007 ‘The advantages and disadvantages of mixing methods: An analysis of combining traditional and autoethnographic approaches’, Qualitative Health Research, vol. 17, no. 10, pp. 1381-1391.

@faithsfresh